My core areas of expertise include:

• Strategic Planning: Crafting comprehensive roadmaps for business success, incorporating innovative strategies.

• Marketing & Digital Marketing: Leveraging cutting-edge techniques to enhance brand visibility and drive customer engagement, including AI integration.

• Information Systems & eCommerce: Optimizing online presence and streamlining operations through effective information systems and eCommerce solutions.

• General Business Acumen: Providing insights into financial management and HR practices as they relate to overall business strategy.

• Grant and Funding Insights: I offer specialized knowledge derived from my role as a grant assessor for the City of Melbourne, giving me a clear understanding of the evaluation criteria and processes. Additionally, my experience collaborating with Venture Capital firms equips me to articulate your value proposition in a way that resonates with investors.

My professional journey spans diverse industries, including retail, wholesale, manufacturing, marketing and events, information technology, education, government and industry liaison, outreach and community engagement. This broad experience gives me a holistic understanding of business dynamics.

I hold a double Bachelor's degree in Information Systems and Business (International Business and Management) from Swinburne University of Technology. My commitment to continuous learning is further demonstrated by my postgraduate studies at Harvard Business School, including specialized courses in Business Strategy and Sustainable Business Strategy.

Currently, I serve as an SMB strategy advisor, specialising in marketing and information systems, a Non-Profit Board Director, and a university Digital Marketing educator.

This diverse portfolio keeps me at the forefront of industry trends and technological advancements with ability to apply skills to all industries and cross-polinate.