Innovative ideas to grow your business


"You can do great things on your own, but you can do amazing things with the right people in your corner."

— Gordie Bufton (The Connection Effect)





We help start-ups and SMEs review their options, and come up with a comprehensive strategic action plan to achieve the business goals. Our strength is in marketing strategy, generating an abundance of ideas, we help you determine which channels are most relevant for your business. 



The biggest challenge for business owners is the implementation of strategy.

"Ideas are the easy part, execution is EVERYTHING" - Jeff Bezos, Founder of Amazon.

Often organisations are stretched for resources and hands-on expertise or simply knowing where to find the right people to make things happen. This is where we help - we can set-up, activate, and project manage. We make things happen!



Business Mentors are often identified as one of the key elements of success by top entrepreneurs. We offer business mentoring to start-ups and SMEs and can help find you the right mentor for your business through the Small Business Mentoring Service


"Novinka" translates from Russian as "something new" - new concepts, new ideas, new events, new opportunities.


Do you need help in your business? The chances are yes!

Novinka's mission is to work with Start-up, and Small to Medium Enterprises (SME)

to help with strategic business development. Whatever your business'

needs are, we can help you determine your strategies and solutions,

project manage and activate the key tasks, and mentor you through the


Since 2007 we have helped over 1000+ with custom solutions for their business.

From micro start-up business to 20million+ businesses, and national institutions.


Novinka's Principal Consultant and Chief Strategy Officer - Katya Ellis,

has extensive experience working with Start-ups and SMEs as a 

business advisor. Katya has also been involved in a number of businesses and 
entrepreneurial ventures, including wholesale agency, product design and 

manufacture, fashion marketing agency and brick 'n mortar and eCommerce retail,
and has worked as
an event producer for local and international events including

New York Fashion Week. Katya spent half a decade working in government and

industry liaison, as marketing, communication and outreach manager

for technology companies, venture capital firms and research institutes.

Katya is a non-executive director on a number of boards, and since 2016 has been a grants assessor for the City of Melbourne small business and events grants. Katya also teaches Digital Marketing at RMIT, has guest lectured at Australian Institute of Music, and facilitates and lectures training courses including Social Media Management.


Katya is also a professional Business Mentor with SBMS, view her profile here 


Novinka provides best-in-class business solutions and advice, at small-business-friendly rates. We fully understand the financial challenges faced by businesses and ensure that your investment in our service and advice will be the best investment you will ever make in your business.

Open your mind to new opportunities! Chat to us today to see how we can help you.


Marketing // Digital Marketing // Brading // Technology Applications// eCommerce// Business Improvement// Low-cost solutions - websites, social media, human resources


Since 2007 Katya has worked with thousands of clients,
on business strategy, marketing, system implementation
and project management.
Clients include:
University of Melbourne
City of Melbourne
Australian Fashion Film Awards
Australian Horse Industries Council
Starfish Ventures
Graeme Clark Oration
Platinum Fashion Agency



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Katya Ellis 

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